Elizabeth Karlsson

Social Media Trends at Fortune 100 Companies

"Math is about dispersion: the functional delivery of impressions to people who haven’t asked for them, but whom we hope to influence. Magic is about attraction: creating impressions so perfect that people choose to spend time with them, and maybe even pass them on."

- The Future of Digital Advertising: Math + Magic | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age (via mediafuturist)